Sales Scripts & Templates (platform tool)

Build a library of cold outreach, follow-up, demo and objection-handling scripts — with prompts from your GTM Channel Planner.

What it is

Sales Scripts & Templates is your team's shared library of what to say at each stage of a sale. Everyone uses the same tested wording, whether it's a first WhatsApp message or an answer to "you're too expensive".

Scripts are saved to your venture on the server, not in your browser. Scripts saved in your browser by an older version are imported automatically the first time you open the page.

Four script types

| Type | Use it for | |---|---| | Cold outreach | First contact: calls, emails, DMs | | Follow-up | After a meeting, a content touch or no reply | | Demo | Structuring a product walkthrough | | Objection handling | Price, timing, "we already use X" |

Filter the library by type using the tabs.

Creating a script

Create Script: give it a title (e.g. "First call — procurement"), choose a type, and write the script: opening, value proposition, questions and close.

Generate from Template adds a fixed starter template for the selected type (cold outreach when All Scripts is selected), titled "AI draft — [type]". The template is pre-written, not generated by AI. It contains placeholders like {{name}}, [pain] and [one-line value]. Replace every placeholder with your real customer language before you use it.

Suggestions from your Channel Planner

If your Go-to-Market Strategy → Channel Planner has an Active or Planned channel with no matching script yet, a banner suggests one:

| Channel type | Suggested script | |---|---| | Outbound, Email, Paid Social | Cold outreach | | Content Marketing, Community, Partnerships, PR | Follow-up | | Events & Webinars, PLG, Marketplace | Demo |

Click Create script to start one with that type pre-selected, or Dismiss.

Tips

• Keep scripts short enough to say out loud in under a minute.
• Write in the words your customers used in interviews (see Research Synthesis), not in product language.
• In the Gulf, a warm, relationship-first opening usually beats a hard pitch on first contact.

Next: Sales Plan takes you to the plan that uses these scripts.

Open Sales Scripts