Customer Segments (platform tool)

Maintain a prioritised list of who you sell to — typed, described, and linked to your Business Model Canvas.

What it is

Customer Segments is your working directory of the groups you serve. Each segment has a type and a priority, so the whole team knows who comes first. It's separate from, but connected to, the Customer Segments cell of your Business Model Canvas.

Unlock requirement

Complete your Business Model Canvas in the Idea Book first.

Each segment

| Field | Options / notes | |---|---| | Name | e.g. "Mid-market SaaS founders" | | Type | B2B · B2C · Enterprise · SMB · Prosumer · Other | | Priority | Primary (who you sell to now) · Secondary (next) · Exploratory (still testing) | | Description | Who they are, what they need, why they matter | | Notes | Internal notes |

The tiles at the top count Total, Primary, Secondary and From BMC segments. Search by name or description, and filter by type or priority.

AI Suggest

AI Suggest reads your Problem Discovery (problem, target audience and industry), your solution and your business model type. It then adds 3–6 segments with a type and description, avoiding names you already have.

Suggested segments are marked BMC, meaning they're synced with the Customer Segments cell of your canvas. Review each one: set its priority, sharpen the description, and delete any that don't fit.

Good segmentation

• Have one Primary segment. If everything is Primary, nothing is.
• A segment should be specific enough to find on LinkedIn or at an event. "SMEs" is too broad; "Dubai dental clinics with 2–5 chairs" is specific enough.
• Use your Primary segment to fill in Target Segments and Customer Personas in the Idea Book. Those two sections, not this directory, are what the Growth Readiness Check reads for your validated customer profile.

Open Customer Segments