Marketing Plan (Venture OS)

Your brand and launch marketing in one page: positioning and voice, brand colours, digital channels, content strategy and a 90-day launch plan (13 fields). AI drafts from your Idea Book; finishing it counts toward Legal & governance and Founder Perks.

What it is

The Marketing Plan covers how people will hear about you and what they'll hear: your positioning and brand voice, your brand colours, the digital channels you'll use, your content, and a month-by-month plan for the first 90 days. It is one page with 13 written fields plus a colour palette.

Where to open it

Sidebar → Plans → the Marketing Plan card → Open. Open Marketing Plan

Before you start

The plan unlocks when 10 Idea Book sections are fully complete: Problem Discovery through Pricing Engine, with at least one competitor. No other plan is needed first.

Fields

| Block | Fields | Tip | |---|---|---| | Brand Positioning | Positioning Statement, Brand Voice & Tone, Key Messages | Write 3–5 key messages you'd be happy to see on a billboard | | Brand colours | Primary, secondary, accent, neutral and background colours | Pick with the colour picker; copy them as CSS for your designer | | Digital Channels | SEO Strategy, Social Media Strategy, Paid Advertising, Email Marketing | Give each channel a budget and one KPI | | Content Strategy | Content Pillars, Content Formats, Publishing Cadence | Choose a cadence your team can keep for 3 months | | 90-Day Launch Plan | Month 1 — Foundation, Month 2 — Awareness, Month 3 — Growth | List concrete outputs per month, not intentions |

How to use it

  • Check the Marketing context banner (startup, audience, geography, idea, industry). Fixes to the idea, audience or industry save to your Idea Book.
  • Click a field card, type, and press Enter or click away to save.
  • In the colours block, click a swatch to pick a colour. It saves at once. Use the copy button to copy all five as CSS variables.
  • Track progress out of 13 in the header (colours don't count). At 13/13 you get Complete and Push to Action.

What the AI does

  • AI on a field card drafts that field. Generate in the header drafts all 13. On a complete plan it becomes Re-generate and asks first. On a partly filled plan it can overwrite what you typed.
  • It reads your Idea Book, founders, competitors and Vault documents marked for AI. It does not read your Go-to-Market Strategy, so it won't know which headline or pain point won your Market Test. Copy those into Key Messages yourself.
  • Colours are never AI-generated.
  • Push to Action suggests 10–16 tasks from the finished plan for your Actions board.

How it connects

  • Fed by: the Idea Book. A Changes detected banner appears when Problem Discovery or Market Landscape changes.
  • Feeds: Legal & governance (needs this plan at 100%), Founder Perks (one perk unlocks when Sales, Marketing and Go-to-Market Strategy are all complete) and the Roadmap Planning track.
  • Export: download a PDF from the Vault. It contains the 13 written fields, not the colours.

Tips

  • In the Gulf, plan bilingual content from day one. Say in Brand Voice & Tone how you sound in Arabic as well as English.
  • For B2B, LinkedIn and email often matter more than Instagram. For consumer brands, check where your personas actually spend time before you pick.
  • Keep Paid Advertising small until Market Test shows a channel that converts.

Getting started

Write your Positioning Statement in one sentence, then use AI on Content Pillars and edit the result.

Open Marketing Plan