Go-to-Market Plan (Venture OS)

The written go-to-market document: 22 fields in 8 groups, from Executive Summary to Risk Management. It opens once your Go-to-Market Strategy is 100% complete, AI can draft it from your Idea Book, and it is required for Legal & governance.

What it is

The Go-to-Market Plan is the clean, written version of how you'll take the product to market: the summary, target markets, positioning, messages, channels, pricing, sales process, launch timeline and risks. The Go-to-Market Strategy is where you work things out and test them. This plan is the document you hand to a partner, a programme or an investor.

Where to open it

Sidebar → Plans → the Go-to-Market Plan card. Open Go-to-Market Plan

Before you start

The card unlocks when your Go-to-Market Strategy is 100% complete: every GTM Hypothesis field, at least one Channel Planner row and all Market Test fields. Until then the card shows all fields (x% complete), and opening the page directly shows Complete your Go-to-Market Strategy (all fields) first.

Fields

| Group | Fields | |---|---| | Executive Summary | Executive Summary: one paragraph on who you sell to, how you reach them and why it works | | Target & Positioning | Target Markets (a list of segments with name, description and insight), Positioning Statement, Value Proposition, Differentiation | | Messaging Framework | Core Headline, Key Messages, Objection Handling, Proof Points | | Channel Strategy | Primary Channel, Supporting Channels, Channel Budget Split | | Pricing Strategy | Pricing Model, Pricing Tiers, Pricing Rationale | | Sales Process | Lead Generation, Qualification & Outreach, Conversion & Close | | Execution | Launch Timeline, Budget & Resources, KPIs & Success Metrics | | Risk Management | Risks & Mitigations |

How to use it

  • Open the plan. The header shows your progress out of 22 and the Go-to-market context banner (startup, audience, geography, idea, industry).
  • Click a field card and type. Press Enter or click away to save; Shift+Enter adds a new line.
  • In Target Markets, click Add Target Market for each segment, fill name, description and insight, and Save.
  • Each group header shows how many of its fields are filled. At 22/22 you get the Complete badge and Push to Action.

What the AI does

  • AI on a field card drafts that field.
  • AI on Target Markets drafts three segments (primary, secondary, expansion). It replaces your current list.
  • Generate in the header drafts all 22 fields. On a complete plan it becomes Re-generate and asks you to confirm.
  • It reads your Idea Book, founders, competitors and Vault documents marked for AI. It does not read your Go-to-Market Strategy, so it won't know your Market Test results or chosen channels. Copy those in yourself: winning channel into Primary Channel, best headline into Core Headline, top objections into Objection Handling, CAC and payback into KPIs & Success Metrics.

How it connects

  • Fed by: the Go-to-Market Strategy, as the unlock and as your source material.
  • Feeds: Legal & governance, which needs this plan at 100%, and the plans score in Venture Pulse.
  • There is no export or share link on this page.

Tips

  • Write the Executive Summary last, in plain words a non-specialist can follow.
  • Put a currency and a period on every budget: "AED 15,000 per month for 3 months".
  • If your best early sales came through WhatsApp or referrals, say so in Primary Channel. Reviewers trust what you've actually seen.

Getting started

Open the plan and fill Primary Channel with the channel that won in your Market Test.

Open Go-to-Market Plan