Idea Book: Value Proposition (VPC)

Map customer jobs, pains, and gains to your offer (Value Proposition Canvas).

Value Proposition / Positioning (VPC) is the bridge between problem discovery and mechanics: what you sell, to whom, and the pains you relieve and gains you create.

Structural overview: Idea Book roadmap, section fields, save, and AI entry points

Where to open it

• In-app: Open this section in the Idea Book (Plans → Idea Book).

UI at a glance

• Roadmap shows which Idea Book steps are complete, next, or locked behind prerequisites.
• Section body is the structured form for this step; scroll for extended fields where offered.
• Use Save as you go; watch for AI on individual fields or bulk enrich in the section header when enabled.

AI and automation

AI drafts from other Idea Book fields so wording stays consistent across steps. It does not replace customer discovery — pair with Validation when you need evidence. Pricing steps apply explicit locks that can disable AI until you unlock them.

Data and persistence

Stored with your venture’s Idea Book row for this step; downstream plans (GTM, Sales, Marketing, and others) may read these fields for gates and suggestions.

Getting started

• Open the section when the roadmap shows it as available (complete prerequisite fields first if it’s locked).
• Capture key fields before long-form prompts so AI and exports stay coherent.
• Save before you jump to another section; revisit after validation or pricing changes.

How to use this section

• Start from evidence in Problem Discovery and Personas, not slogans.
• Ensure Pains / Gains and Pain relievers / Gain creators are paired — every claim should be testable.
• Give the offer a clear title you can reuse in pitch, web, and sales.

Why it matters

This canvas is the single best guardrail against confusing a feature list for a value proposition.

Open this section in the Idea Book