Idea Book: Target Segments

Prioritised segments you will serve first, with clear rationale.

Target Segments turns a broad audience into an ordered list of who you will win first — and who you will not serve yet.

Structural overview: Idea Book roadmap, section fields, save, and AI entry points

Where to open it

• In-app: Open this section in the Idea Book (Plans → Idea Book).

UI at a glance

• Roadmap shows which Idea Book steps are complete, next, or locked behind prerequisites.
• Section body is the structured form for this step; scroll for extended fields where offered.
• Use Save as you go; watch for AI on individual fields or bulk enrich in the section header when enabled.

AI and automation

AI drafts from other Idea Book fields so wording stays consistent across steps. It does not replace customer discovery — pair with Validation when you need evidence. Pricing steps apply explicit locks that can disable AI until you unlock them.

Data and persistence

Stored with your venture’s Idea Book row for this step; downstream plans (GTM, Sales, Marketing, and others) may read these fields for gates and suggestions.

Getting started

• Open the section when the roadmap shows it as available (complete prerequisite fields first if it’s locked).
• Capture key fields before long-form prompts so AI and exports stay coherent.
• Save before you jump to another section; revisit after validation or pricing changes.

How to use this section

• Add 2–5 segments; mark which is primary for the next 6–12 months.
• For each segment, be explicit about size, access, and willingness to pay relative to your early product.
• Revisit when Problem Discovery or Market Landscape changes materially.

Why it matters

GTM hypotheses, ICP, and sales motion all assume a beachhead segment; “everyone” is not a strategy.

Open this section in the Idea Book