Idea Book: Market Landscape

TAM, SAM, SOM, growth, and competitive context so your opportunity is grounded in reality.

Market Landscape (Market Reality) captures size, growth, and how buyers behave today — so your ambition matches the market, not a headline.

Structural overview: Idea Book roadmap, section fields, save, and AI entry points

Where to open it

• In-app: Open this section in the Idea Book (Plans → Idea Book).

UI at a glance

• Roadmap shows which Idea Book steps are complete, next, or locked behind prerequisites.
• Section body is the structured form for this step; scroll for extended fields where offered.
• Use Save as you go; watch for AI on individual fields or bulk enrich in the section header when enabled.

AI and automation

AI drafts from other Idea Book fields so wording stays consistent across steps. It does not replace customer discovery — pair with Validation when you need evidence. Pricing steps apply explicit locks that can disable AI until you unlock them.

Data and persistence

Stored with your venture’s Idea Book row for this step; downstream plans (GTM, Sales, Marketing, and others) may read these fields for gates and suggestions.

Getting started

• Open the section when the roadmap shows it as available (complete prerequisite fields first if it’s locked).
• Capture key fields before long-form prompts so AI and exports stay coherent.
• Save before you jump to another section; revisit after validation or pricing changes.

How to use this section

• Enter TAM / SAM / SOM with sources; even rough ranges with transparent assumptions beat vanity numbers.
• Describe competitors and alternatives and the gap your solution fills.
• Align geographic opportunities with the geographies you chose in Problem Discovery.

Why it matters

GTM, pricing, and financial projections pull from this section; inconsistent market sizing is one of the most common plan contradictions.

Open this section in the Idea Book