Monetization & Unit Economics (Growth · Step 2)

Blended CAC calculated from your real experiment spend and conversions, plus your pricing, margin, payback and LTV hypotheses.

What it is

Step 2 answers one question: what does it actually cost you to win a customer, and do you earn it back? Customer Acquisition Cost (CAC) is calculated from your experiments. You can't type it in.

When it unlocks

| Status | Meaning | |---|---| | Not enough data yet | No experiment has been active 7+ days and no conversions are logged | | Waiting for experiment results | Experiments have run long enough, but none (excluding killed ones) has both a cost and conversions | | Ready | At least one experiment has a calculable CAC |

Blended CAC

Blended CAC = total cost ÷ total conversions across all experiments that weren't killed.

It's weighted, not an average of per-channel CACs. A channel that spent 5,000 AED for 10 customers counts more than one that spent 200 AED for 1.

Scope toggle:

• All-time: every round you've run.
• This round: your most recent round only. A channel you've tested before also shows its all-time CAC, so you can see if it's improving.

Per-channel breakdown

Each channel shows cost, conversions, CAC, times tested, and a Has kill history flag if it was ever killed.

Your unit economics (you enter these)

| Field | Notes | |---|---| | Pricing (AED) | What you actually charge per conversion | | Gross margin % | Same convention as your financial model | | Payback period | Suggested automatically as CAC ÷ (price × margin). Edit it to override, or click Use suggested payback to reset | | LTV estimate (AED) | Your estimate only. Venture OS can't observe retention yet, so it never calculates this for you |

Example: CAC 300 AED, price 200 AED, margin 60% → each sale contributes 120 AED → payback of 2.5 purchases (or months, if you bill monthly).

Save unit economics, then Continue to Decision Gate.

Not the same as the Unit Economics Workbook

This step uses experiment-derived CAC to make a growth decision. The Unit Economics Workbook (in Tools) is your running record of the numbers you share with investors, with saved checkpoints.

Open Monetization & Unit Economics