Growth Decision Gate (Growth · Step 3)

Recap your CAC and unit economics, then commit to Go/Scale, Pivot channel, or Kill and revalidate — in one sentence.

What it is

The Decision Gate turns your growth data into a clear next move. Venture OS shows you the numbers. The decision is yours, and the system never overrides it.

It unlocks once Step 2 has a calculable blended CAC.

The recap

At the top you'll see your blended CAC (all-time or this round), each channel's CAC, times tested and kill history, and your pricing, margin, payback and LTV from Step 2.

Three decisions

| Decision | Choose it when… | What happens next | |---|---|---| | Go / Scale | The approach is working and you want to put more budget behind it | Pick the channel(s) you're scaling. Step 1 reopens with them first and marked Scale these | | Pivot channel | The offer is fine, but this channel isn't working | Pick the channel(s) you're dropping. Step 1 reopens with them last and marked Recently dropped. They're still selectable, just de-prioritised | | Kill and revalidate | The data says the offer itself needs rework, not only the channel | You're pointed to Solution Clarity in the Idea Book, or you can start a new channel round anyway |

Your rationale

Write one sentence explaining why (max 500 characters). This isn't a formality. It's what you and your program manager will read later to understand the decision.

Good: "LinkedIn CAC is 180 AED vs 650 on paid Instagram at the same margin — scaling LinkedIn." Not useful: "Things are going well."

Reading the numbers

• Scale when CAC is stable across rounds and payback fits your runway.
• Pivot when one channel's CAC is several times higher than another's, or it keeps hitting kill criteria.
• Kill and revalidate when every channel converts poorly. That usually points to the offer, not the channel.

Then click Record decision.

Open Growth Decision Gate