Channel Experiments (Growth · Step 1)

Pick 2–3 channels, design one disciplined experiment per channel with a budget, target and kill criteria, then launch in confidence order.

What it is

Channel Hypothesis & Experiment Design makes you run a few growth experiments well rather than many badly. Every experiment has a cost, a target, a deadline and a condition for stopping, all set before you spend.

Requires a passed Growth Readiness Check.

1. Pick 2–3 channels

Options: WhatsApp Business / Direct Outreach · Instagram / TikTok (Organic) · Instagram / TikTok (Paid) · LinkedIn · Community / Referral · Marketplace or Partnership · Other (describe it).

  • Minimum 2, maximum 3. Three is the limit because each experiment needs proper resourcing.
  • The list is ordered for your sector, and nothing is hidden. LinkedIn is marked Recommended for B2B, SaaS and government ventures. Marketplace / Partnership is recommended for retail and e-commerce.

2. Design one card per channel

| Field | Rule | |---|---| | Hypothesis | "If I [action] on [channel], I expect [outcome]." | | Cost (AED) | Must be greater than 0 | | Success metric | A target number + unit: Leads, Sign-ups, Paid conversions or Bookings | | Timebox | Start and end dates, 14 days by default. Over 6 weeks shows a warning, because long tests make results harder to read | | Kill criteria | "I'll stop this experiment if [condition] by [date]." |

Use Save draft at any point. Every card must be complete before you can rank.

3. Rank confidence

Order your channels from most to least confident. Your #1 launches first.

4. Launch

  • Staggered (recommended): #1 goes live now. Each next channel is queued with a 4-day head start per rank. When it's due, click Confirm launch now.
  • Parallel: all go live together.

5. Monitor and log

  • If a channel hits its kill condition, click Mark kill criteria met. Killed experiments are excluded from your CAC.
  • Log actual results in Structured Experiments, where these experiments appear tagged Growth Step 1. Your cost and conversions flow into Step 2 automatically.

Rounds

Each portfolio you launch is a round. After a Decision Gate you come back here for the next round, with your decision reflected in the channel list (see Decision Gate).

Open Channel Experiments